Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi economic exposure dan faktor yang dominan pengaruhnya terhadap economic exposure pada perusahaan-perusahaan yang go public yang berada dalam kelompok perusahaan manufaktur. Price Discount and In-Store Display simultaneously have a positive influence on Impulse Buying. In-Store Display partially has a positive and significant impact on the Impulse Buying. The finding are price discount has a positive and significant impact on the Impulse Buying. The analytical method used to solve problems and prove the hypothesis is descriptive analysis. The method used the techniques of collecting data through library research and field research conducted systematically based on objective research. Mechanical determination of the number of samples used in this study is the formula solving and amounted to as much as 91 respondents. analysis in this study is Borma Departement Store Terrain and observation units are customers of Borma Departement Store Terrain much as 980 respondents. The methodology used is a descriptive quantitative method, the unit of. This study aims to determine the effect on the Impulse Buying Discount Price on Borma Departement Store Bandung, determine the effect of In-Store Display on Borma Departement Store Impulse Buying in Bandung, and determine the influence of Price Discount and In-Store Display on Borma Departement Store Impulse Buying in Bandung.
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December 2022
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